PR Work

Research is an incredibly effective tool for promoting and enhancing brand awareness. While everybody loves a stat, some surveys don’t always maximise their full potential in a newsworthy, innovative and creative way.

Given that most product campaigns are based on human behaviour, as a Behavioural Psychologist with considerable media experience, Jo can offer the opportunity to create hard-hitting, creative survey subjects that are guaranteed to give you greater media coverage.

Having worked for PR companies as an expert for many years, where a psychological or relationship analysis is needed, and as a regular commentator on the psychological analysis of celebrities and other newsworthy events on TV and radio, Jo is aware how easy it can be to miss opportunities for brand awareness. With a love of social media and a healthy Twitter following, she can now be involved in your campaigns at an earlier level, creating and developing top-line survey topics and questions that will maximise human interest and news coverage. Jo can help you turn a proposed PR campaign into a story that will stand out from the crowd.

Jo’s work includes writing and commenting on Press Releases, analysing data, undertaking research studies, increasing brand awareness, newspaper and magazine interviews, TV and radio and public speaking.

Recent campaigns and brands include:

PR Companies include:

Anchor Trust 3 Monkeys
Ann Summers 3 x 1
Anglian Bell Pottinger
Avis Blue Rubicon
Bayer Brazen
Beefeater Cogent
Boots Cow
British Gas Exposure
Coffee Meets Bagel Fanclub
Dreams Fever
ebookers Freud
E.ON Frank
Experian Golin Harris
Feminesse Grayling
Gillette Gravitas
Hardy’s Wines Hill & Knowlton
Hello Kitty Hope & Glory
Highland Spring Hotwire
Hilton Hotels House
HTC Incredibull
Institute of Advanced Motorists JGM PR
Invisalign Kaper
Kleenex Launch
Last Minute The Lounge Group
Littlewoods Markettiers
Macmillan Cancer Mischief
Mates McKenna Townsend
O2 MHP Communications
Oxfam Nexus
Philips Octopus
Plusnet Only Beattie
Race for Life Pegasus
Red Spotted Hanky PHA Media
Scholl Premier
Sensodyne Red
Seven Seas Resonate
Shloer Rubicon
Simply Great Saatchi
StubHub Salt
Superdrug Shout
Tesco mobile Speed
TGI Fridays Stand
Thistle Hotels Taylor Herring
Visa Tinman
Viviscal Virgo Healthcare
Voucher Codes Weber Shandwick
Walls Z PR
Walt Disney
Warner Brothers
Witch Skincare