Research is an incredibly effective tool for promoting and enhancing brand awareness. While everybody loves a stat, some surveys don’t always maximise their full potential in a newsworthy, innovative and creative way.
Given that most product campaigns are based on human behaviour, as a Behavioural Psychologist with considerable media experience, Jo can offer the opportunity to create hard-hitting, creative survey subjects that are guaranteed to give you greater media coverage.
Having worked for PR companies as an expert for many years, where a psychological or relationship analysis is needed, and as a regular commentator on the psychological analysis of celebrities and other newsworthy events on TV and radio, Jo is aware how easy it can be to miss opportunities for brand awareness. With a love of social media and a healthy Twitter following, she can now be involved in your campaigns at an earlier level, creating and developing top-line survey topics and questions that will maximise human interest and news coverage. Jo can help you turn a proposed PR campaign into a story that will stand out from the crowd.
Jo’s work includes writing and commenting on Press Releases, analysing data, undertaking research studies, increasing brand awareness, newspaper and magazine interviews, TV and radio and public speaking.
Recent campaigns and brands include:
PR Companies include:
|Anchor Trust||3 Monkeys|
|Ann Summers||3 x 1|
|Coffee Meets Bagel||Fanclub|
|Hardy’s Wines||Hill & Knowlton|
|Hello Kitty||Hope & Glory|
|Institute of Advanced Motorists||JGM PR|
|Last Minute||The Lounge Group|
|Race for Life||Pegasus|
|Red Spotted Hanky||PHA Media|
|Thistle Hotels||Taylor Herring|
|Voucher Codes||Weber Shandwick|