With the explosion in reality TV series, factual entertainment shows and documentaries on a huge range of channels available on our screens, more people than ever before are being thrust into the limelight.
Broadcasters and production companies are required to put the welfare of any shows’ participants at the top of their agenda. This has led to an increasing demand for a ‘Duty of Care’ Psychologist to be a key member of any production team.
Psychological screening is now a regular part of the audition process. This ensures the participants are psychologically robust and stable enough to take part, or in certain situations continue, in reality or entertainment shows. This is the essence of Duty of Care.
As a Member of the British Psychological Society (BPS) I have provided this service for a number of production companies and TV channels, includingEndemol, Freemantle, Boundless, TLC, RDF, Pricey Media, Wall to Wall, Sky, ITV, C4, C5, BBC and many other TV channels. I am also the Consultant Psychologist for ITV’s Good Morning Britain, assessing participants before they are filmed or broadcast.
Why would you use a Duty of Care Psychologist?
One in four people have suffered mental health issues at one time or another. Understanding those potential problems is key in getting the right contestants or participants for your show.
Initial research often fails to uncover these issues. Potential contestants are usually so enthusiastic to appear on TV, they may not always be willing to disclose previous problems or concerns. For many these issues are actually no longer relevant, but by assessing and evaluating participants, I can advise on who would be suitable for an individual show or programme.
By employing a Duty of Care or Consultant Psychologist you can feel confident about the emotional stability of your participants, manage them in the best way while producing a show or a series to the highest possible standards.
Additionally, the participants themselves will feel that the production company has their best interests at heart and that their well-being is considered in the most efficient, empathetic and professional way.
What do I do?
Not all these stages are used, or are necessary, for every production company or every programme. It is quite rare for participants to be turned down for a production. It is much more likely that a workable solution is found which both helps ensure the welfare and well-being of the contestants and the security of the production company.
Why use me?
I am a qualified and highly experienced Behavioural Psychologist. As well as working behind the scenes, as a psychologist for a number of production companies and TV channels, I also appear frequently on TV discussing psychological and relationship based topics. As well as being a regular on Sky News, I also appear on This Morning, Good Morning Britain, C5 News and many other programmes.
I worked on Big Brother from the very beginning, when Duty of Care was in its infancy and I am also the Consultant Psychologist on Good Morning Britain. I also specialise in Celebrity Psychology, having coached and counselled many well known A-list names as well as reality TV show contestants.
I completely understand the needs of TV production companies to combine and balance both entertainment value with the welfare of their contestants – as well as the speed that sometimes needs to be deployed – and work closely with them to try and ensure, wherever possible, that participants are able appear on their shows.
For further information please email me at email@example.com
Or contact my agent, Liz Ayto Elizabeth@mediaambitions.com